Sunday, June 28, 2009

Profile of Atama


Atamas' musical background started back in 1988 in his teenage years. He and his friends formed a modern dance group they performed in various schools in Kota Kinabalu for Talent Show. Their group, Rockin' Nation lead the bloom of HipHop trend in the early 90s . In the same time, ATAMA aka Andrew started developing a keen interest in DJ-ing where he started spinning for numerous house parties all over KK. The DJ-ing world proved to be his playing ground. He started spinning professionally in Sgt.Peppers, Kota Kinabalu. Soon he was on his way around Malaysia DJ-ing for various clubs and parties in Labuan, Melaka, Perak, Penang, Kuantan, N.Sembilan, J.B and ultimately in Kuala Lumpur. The 6 years of professional DJ-ing placed his name among the top 10 Malaysian club Resident DJs where he spinned in high-end clubs such as Modesto's Embassy, Arena Sunway Lagoon Resort Hotel, Bali Dance Club, PartyBox PJ and Boom Boom Room just to name a few. He also established himself as a professional host & production assistant ; having host MCeed national and international corporate events such as Escada Perfume Launch, Calvin Klein Summer Collection, Vidal Sassoon Party and numerous designer labels. After 10 years of gaining experience over the sea, Andrew came back to home base; Sabah, thirsty for his own flavour and looking for something else to fill his creative soul. His love, admiration and pride of his own culture and heritage sparked the idea of taking the tribal elements of Sabah to a whole new level. All his experiences and knack for producing lead him to produce Throw Your Hands In The Air, a song that garnered much attention and liking from the local community. The song, which sampled vocals of the late John Gaisah from the song Taragang Rasuk caused an explosion in the local scene, introducing a new music genre of what is now well known as - Sumazau HipHop.


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